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The Real Mad Men of Advertising

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Drama series "Mad Men" told fictionalized stories of people who worked in the Madison Avenue advertising scene in the 1960s. This docuseries tells real-life stories of some of the people and campaigns that inspired the Emmy-winning drama and expands the timeline, covering the period from the 1950s through the '80s. Interviews with people at the heart of the stories -- including advertising executives of the time and Brooke Shields, who modeled for a controversial Calvin Klein campaign in the early '80s -- are blended with classic commercials and ad campaigns, including iconic ads from brands like Coca-Cola and Apple's Macintosh computer. Also featured are interviews with cast and crew members of "Mad Men," who discuss how they re-created Madison Avenue in their series. Actor John Slattery -- who received four Emmy nominations for his portrayal of Roger Sterling on the series -- narrates.

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The 1980s were a time when greed was good, 24-hour sponsored programming was legal, and advertising became entertainment.
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The Regulation Revolution of the 1970s was a time when consumers got hip, government got involved, and advertisers got scared into action.
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The creative revolution was born with new voices in advertising forcing integration and change during the civil rights movement.
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An unprecedented consumer boom with children being marketed by television directly in their living rooms.

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