They have a new name, but the game they play is still innovative, unconventional, humorous, and now, more accessible. Known as The Basketball Jones when they were running roughshod over the sports blogosphere with creative videos and podcasting, the crew led by J.E. Skeets, Tas Melas and Trey Kerby are now The Starters, and they bring their fan-focused take on the game to NBA TV each weekday. The hourlong show is also supplemented by a blog and podcast, all of it tied together by The Starters' passion for the NBA through fun, lighthearted and entertaining content.
After two-plus hours of basketball, it's a game's final two minutes or so that really determine a winner and loser. Which players are going to make the plays necessary in crunch time to lead their teams to victory? Fans tuning in to "NBA CrunchTime" enjoy all the excitement around the league with "whiparound" coverage of live action, including all the buzzer beaters, game-winners and top moments of the night. There are also reactions to the biggest games with postgame press conferences and all-access locker room interviews.
One of NBA TV's signature studio shows, "Open Court" opens the lines of communication regarding all aspects -- past and present -- of the National Basketball Association. Ernie Johnson acts as both host and moderator, keeping the peace on a panel that includes TNT and NBA TV analysts and special guests sharing their personal accounts of some of the league's top moments and story lines.