The Toronto Blue Jays are a Canadian professional baseball team based in Toronto, Ontario. The Blue Jays compete in Major League Baseball as a member club of the American League East division. The team plays its home games at the Rogers Centre. The "Blue Jays" name originates from the bird of the same name, and blue is also the traditional colour of two of Toronto's other professional sports teams: the Maple Leafs and the Argonauts. In addition, the team was originally owned by the Labatt Brewing Company, makers of the popular beer Labatt's Blue. Colloquially nicknamed the "Jays", the team's official colours are royal blue, navy blue, red, and white. An expansion franchise, the club was founded in Toronto in 1977. Originally based at Exhibition Stadium, the team began playing its home games at the SkyDome upon its opening in 1989. Since 2000, the Blue Jays have been owned by Rogers Communications and in 2004, the SkyDome was purchased by that company, which renamed it Rogers Centre.