Based on the podcast "StartUp" from Gimlet Media, "Alex, Inc." follows Alex Schuman as he embarks on the adventure of starting his own company. Having already found success professionally, as a radio journalist, and personally, as a husband and father of two, Alex isn't satisfied just coasting along and decides to do something crazy -- quit his job and start over on his own terms. He quickly learns that building his own business isn't going to be as easy as he thought, but the payoff will be rewarding.
Hillary Anne Matthews
When Rooni's mother comes to visit, Alex tries too hard to impress her; Ben wants to learn more about his heritage from his grandmother to impress a girl at school.
Alex thinks he fired the part-time baby sitter, but the situation gets more complicated when she shows up for work; Ben watches Soraya after school; Rooni loses cell service and gets nervous about the kids being left home alone.
Alex gets mad at Eddie for making work decisions without him; Rooni gets distracted by work while chaperoning Soraya's field trip; Ben takes up guitar playing and is determined to get his dad to let him score music for the podcast.
Eddie and Deirdre compete for Alex's time; Alex does not like Rooni's handmade costume for Ben's class project on famous people.
With the help of wife Rooni and their children, Alex quits his job to start his own podcast company.